The Alf Group dates back to the 1950s. A group of highly skilled, experienced italian craftsmen founded a co-op located in francenigo (treviso) to mass produce wooden furniture. in just a few years alf became an important industry in the woodworking market, propelling the piovesana brothers to buy the company and invest additional resources. Their efforts quickly yielded results.

since the beginning of the 1960s, alf has been expanding thanks to the success of its skill in the design and manufacture of bedroom furniture. as the market evolved over the years, alf's farsightedness in meeting customers' requirements quickly allowed the company to expand its production.

Today the group has further increased its market share thanks to specialization in living area furniture and expertise in offering cutting-edge service.

Innovation has always been part of the production culture at Alf. The group's objective is end-customer satisfaction. Alf Group concentrates style and technological research on specific designs targeted at guaranteeing maximum quality.

Style research is an ongoing exercise to interpret contemporary lifestyles and to provide maximum freedom in combining various products.

At Alf Group, the search for innovation is a test bench. designs and concepts are studied and transformed into what can be considered the invisible quality of the products of "mass production".

For example, the modular systems are the result of continuous technology and typological research. these are products that can be freely modified and enhanced, adopting new solutions while at the same time maintaining their well-proven reliability.